Where it
all began
Every great strategist starts as an athlete. Sport taught me discipline, timing, and the long game — the same instincts that drive every growth campaign today.
Building
campaigns
From brief to execution — multi-channel campaigns rooted in data, crafted for human psychology. OKC Thunder, Nike, Afroverse54 — all managed from here.
Native to
social
TikTok, Instagram, YouTube — I understand the algorithm, the cadence, the culture. This is where audiences live and where I build them.
Capturing
the story
Campaigns need visuals. I direct content from the lens up — photography, video, short-form. The Sony A7M4 + GM1635 is the tool of choice.
Where it
all began
Every great strategist starts as an athlete. Sport taught me discipline, timing, and the long game — the same instincts that drive every growth campaign today.
Building
campaigns
From brief to execution — multi-channel campaigns rooted in data, crafted for human psychology. OKC Thunder, Nike, Afroverse54 — all managed here.
Native to
social
TikTok, Instagram, YouTube — I understand the algorithm, the cadence, the culture. This is where audiences live and where I build them.
Capturing
the story
Campaigns need visuals. I direct content from the lens up — photography, video, short-form. The Sony A7M4 + GM1635 is the tool of choice.
Najashi Abdullah — Growth Marketing Specialist · Sports & Culture Marketer · 10M+ Views Generated · OKC Thunder Innovation · Gaylord Ambassador.
I build audiences from scratch and design campaigns that convert. My practice spans social strategy, content production, brand activation, and analytics. I've worked with the OKC Thunder, Nike × Hibbett Sports, and Afroverse54 — partnering with 97.9 The Beat and directing visuals for Nike Women's 'Support Her Sole'.
Studied Creative Media Productions and Digital Marketing at the University of Oklahoma. Obsessed with the gap between what audiences want and what brands say — that's where growth happens.
Selected
Campaigns
08 Projects
Career
Timeline
Leading campus social media campaigns to drive Gen Z attendance and engagement. Campaign strategy, content production, community building, and analytics reporting.
Managed content calendar across social platforms, produced podcast episodes and short-form videos, designed high-converting thumbnails. Partnered with 97.9 The Beat for audience expansion.
Directed campaign visuals for Nike Women's 'Support Her Sole' initiative. Creative direction, social content production, campaign amplification, and brand storytelling.
Studied Creative Media Productions and Digital Marketing. Led growth strategy for campus initiatives, experimented with emerging platforms, built personal brand from zero.
What I
Do Best
- TikTok Strategy & Growth
- Instagram & Reels
- YouTube & Shorts
- Twitter/X Strategy
- LinkedIn B2B
- Emerging Platforms
- Audience Growth
- Campaign Planning
- Content Calendars
- Brand Positioning
- Partnership Strategy
- Launch Strategy
- Video Editing
- Podcast Production
- Copywriting
- Thumbnail Design
- Social Content
- Multi-format
Let's build your audience
Start a
conversation
Open to freelance, consulting & full-time roles