Every great strategist starts as an athlete. Sport taught me discipline, timing, and the long game — the same instincts that drive every growth campaign today.
From brief to execution — multi-channel campaigns rooted in data, crafted for human psychology. OKC Thunder, Nike, Afroverse54 — all managed from here.
TikTok, Instagram, YouTube — I understand the algorithm, the cadence, the culture. This is where audiences live and where I build them.
Campaigns need visuals. I direct content from the lens up — photography, video, short-form. The Sony A7M4 + GM1635 is the tool of choice.
Hello — I'm Najashi Abdullah, a growth marketing specialist and creative strategist based in Norman, OK. I build audiences from scratch, design campaigns that convert, and turn brands into communities.
My practice spans social strategy, content production, brand activation, and analytics. I've worked with the OKC Thunder, Nike × Hibbett Sports, and Afroverse54 — partnering with 97.9 The Beat and directing visuals for Nike Women's 'Support Her Sole'.
Studied Creative Media Productions and Digital Marketing at the University of Oklahoma. Obsessed with the gap between what audiences want and what brands say — that's where growth happens.
Leading campus social media campaigns to drive Gen Z attendance and engagement. Campaign strategy, content production, community building, analytics.
Managed content calendar across social platforms, produced podcast episodes and short-form videos, designed high-converting thumbnails. Partnered with 97.9 The Beat for audience expansion.
Directed campaign visuals for Nike Women's 'Support Her Sole'. Creative direction, social content, campaign amplification, brand storytelling.
Studied Creative Media Productions and Digital Marketing. Led growth strategy for campus initiatives, experimented with emerging platforms, built personal brand from zero.
Let's build your audience
Open to freelance, consulting & full-time roles