Building audience from zero. Every. Single. Time.
Hello — I'm Najashi Abdullah, a growth marketing specialist who builds audiences from scratch. I combine data-driven strategy with creative storytelling to drive measurable results across social, content, and brand activation.
My practice spans the full growth funnel: from cold-start audience building on social platforms, to designing campaigns that convert, to building brand communities at scale. Every strategy is rooted in real analytics and human psychology. The numbers matter. The story matters more.
I'm obsessed with the gap between what audiences want and what brands say. That's where growth happens.
5 campaigns across social, brand activation & audience building
Audience growth from zero. Platform mastery (TikTok, Instagram, YouTube), content calendars, organic reach optimization, community building.
From brief to execution. Multi-channel campaigns, product launches, brand partnerships, influencer activation, paid + organic synergy.
Story architecture for audiences. Narrative design, short-form video, podcast production, written content, multimedia storytelling.
Data-driven decisions. KPI tracking, audience insights, performance optimization, A/B testing, attribution modeling, growth forecasting.
Leading campus social media campaigns to drive Gen Z attendance and engagement. Campaign strategy, content production, community building, analytics.
Managed content calendar across social platforms, produced podcast episodes and short-form videos, designed high-converting thumbnails. Partnered with 97.9 The Beat for audience expansion.
Directed campaign visuals for Nike Women's 'Support Her Sole' initiative. Creative direction, social content, campaign amplification, brand storytelling.
Studied Creative Media Productions and Digital Marketing. Led growth strategy for campus initiatives, experimented with emerging platforms, built personal brand following.
Open to freelance, consulting & full-time roles
Najashi.abdullah@gmail.com